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Always:
- Use a single word
- Keep the "L" lower case (as a full singular word, so do not use OpenLane)
When referring to the company, use as a proper noun, so capitalize in the beginning of a sentence or inside of a sentence, e.x. "The company Openlane is a great place to work! Openlane is always looking out for it's employees."
When referring to the product, only capitalize when used as the first word of a sentence, otherwise use as all lower-case and typically not used as a possessive. Our github repositories, produced artifacts / binaries, etc., will always be lower case singular, e.g. "openlane-cli, openlane-server, openlane-plugin"